‘Deceitful’ animal rights activists shouted at KFC ad
After activists visited a farm recently highlighted in a film by a YouTube influencer, KFC has been accused of portraying poultry production in a “misleading” way.
(Pictured: Want to build a chicken coop? Here’s everything you need!)
YouTuber Niko Omilana visited a farm run by meat company Moy Park, one of Europe’s leading poultry suppliers, which supplies chicken to KFC, in the film Behind the Bucket released last December.
On Joe’s News and Entertainment website Twitter account, the film has been viewed over a million times.
“Steroid pumped chickens? No mate. We take great pride in our animal welfare here.
We have taken @NikoOmilana Behind The Bucket to see how KFC raises its chickens 🐔
— JOE (@JOE_co_uk) December 10, 2021
What is happening?
The birds are shown in a shed with fresh straw on the ground and perches to enrich themselves in the film.
Undercover investigators working for the vegan food company VFC visited the farm in February and reported finding terrible overcrowding, little new straw and sick, lame and dead birds.
The ground appears soaked in animal droppings, and there is little to no fresh straw in footage broadcast by VFC from inside the farm, which has a capacity of 380,000 birds. It also depicts sick, damaged or lame birds and dead birds on the ground. The film was also shot of dumpsters carrying corpses of dead chickens.
Professor Andrew Knight of the Center for Animal Welfare at the University of Winchester said the birds appeared to be housed at “extremely high stocking density, in a large shed, with little or no environmental enrichment”, after viewing the VFC film from the farm.
“Heavy crowding and a barren habitat meant these birds had little space to roam and practice highly natural behaviors like foraging and exploration,” he continued.
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The birds in the VFC clip displayed “behavioral indicators of stress such as feather plucking and topical skin infection,” according to Paul Roger, veterinarian and founder of the Animal Welfare Science, Ethics and Law Veterinary Association.
“This is the most misleading marketing effort we’ve seen in a long time,” said VFC co-founder Matthew Glover. This image of chicken farming is entirely false and is meant to convince the public that all is well when nothing could be further from the truth.”
“We take the welfare of the chickens in our supply chain very seriously,” KFC said in response to the allegations. We will continue to work with Moy Park to ensure these requirements are met. We will continue to push for openness, which is a vital part of our social work – dispelling myths and empowering the whole sector.”
“Complaints like this are considered extremely serious,” a Moy Park representative said. the Guardian. “We promptly investigated the film and independent audits and veterinary reports.”
“This farm is run to a very high standard, and our early findings indicate that it is up to the task. The birds are behaving normally and the farm is following all regulations regarding stocking, enrichment and welfare.”
Staff visit the sheds at least three times a day, according to the company, to examine the birds’ health and welfare. “A small number of birds may die between inspections, and those that do are recognized and removed on the next inspection.”
People in a shed at odd hours, the spokeswoman said, could potentially disrupt bird movements.
“While we take these allegations very seriously and are communicating with KFC about them,” said Stuart Jones, head of agency Upload, which represents Niko Omilana, “the images our client participated in accurately portray the circumstances. which he observed and lived. to day.”
According to a spokeswoman for Joe Media, the recording he made for KFC documented the situations they observed and experienced that day.
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